In 2019 I had my life threatened by the 2018 Nobel Peace Prize winner during a beach volleyball game on Sir Richard Branson's home, Necker Island.
My name is Adam Anderson and my life as an entrepreneur has taken me to awe-inspiring places and connected me with amazing people.
After starting over 20 companies, having one multi-million dollar exit, placing three companies under professional management, and starting a multimillion-dollar investment fund, I have earned some hard-won scars and wisdom.
(Note the "wisdom" in my beard and the lack of wisdom on top of my head.)
After writing 5 books, being the Entrepreneur in residence for two universities, and guiding over 100 business owners, I've developed a real passion to share what I've learned in mass. My primary goal is to spread awareness that you don't have to burn out and watch your company die. You can just Fire Yourself!
I founded the CEO to Owner movement to help founders of companies understand that it is OK to be whatever kind of entrepreneur they want to be.
I discovered on this journey that entrepreneurs burn out when they lack support navigating the transition between the 4 Phases of Business: To Me, By Me, Through Me, and For Me. To move from one phase to the next, entrepreneurs need to modify their core beliefs on their role in their companies.
Founders of companies must be willing to transform who they are and move from transactional, day-to-day work to transformational business growth. For those who don’t get support during these transitions, the numbers are scary.
● 20% fail in the first year
● 50% fail by year 5
● 70% have failed by year 10
Entrepreneurial Burnout causes these companies to fail. They experience burnout due to a lack of support. It is my mission to do something about that.
Reaching the Entrepreneurial Endgame is deceivingly simple. Take care of yourself, navigate the transitions in your company, and get support from the community, consultants, and coaches. The actual execution of those steps over a 20 year period is what is difficult.
I believe that entrepreneurs have a moral responsibility to become disproportionately wealthy. They must do this because entrepreneurs are the engine that drives change in the world. They can do well by doing good. Often, entrepreneurs dream of making an impact, creating a dent in the universe, and leaving a legacy for a better tomorrow.
These dreams often fail to see the light of day due to the pressures of the businesses that are created to provide the energy and power for those dreams to manifest.
My purpose in life is to show entrepreneurs how to position the weight of their businesses on their shoulders while also creating the bandwidth for free time, experiences, and life.
I wrote this book as a starting point to introduce entrepreneurs to the concepts of transformation and co-founded the M3 community to support those who are walking this path. The methodologies from the "Fire Yourself" book are meant to accompany the online coursework found at CEO2Owner.com but can be consumed as a stand-alone experience as well.
You're the boss of you... do your journey your way, but please walk the walk. The world needs you to Fire Yourself.
Learn what stands in the way of us firing ourselves and dive into the most important of the seven steps.
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