I was sitting in the lobby of the Las Vegas MGM Grand in 2015 after a grueling week of conferences getting fired from the Cybersecurity company I launched 10 years earlier.
My president and my CTO sat me down and said "Adam, you're killing yourself and this company. You can't be in every meeting, on every sales call, and own all the responsibility for our success. Your family is struggling. Your health is failing. You need to take a break and recharge. We got this.".
Just like that, I was out of a job.
Don't worry! I still owned the company and I loved myself too much to not pay me. What changed was that I was no longer invited to the day-to-day grind behaviors. I had to go through an identity shift and stop being a hustle-based CEO and move to an owner mindset.
Three years later I sold my company to a larger firm out of Amsterdam. I could do that because I had the freedom to travel, meet people, create networks, and build amazing leaders.
But here is what I really want you to know:
Firing myself in 2015 unlocked an extra 1MM in valuation at the time of my exit.
When the buyer started the work of setting the value of my firm, they stated that the salary I paid myself would need to be used for the next CEO so they were going to lower my EBITDA by $350k. I was getting an x3 multiplier (Normal for professional services firms) so that meant a reduction of the final sales price by $1.05MM!!!!
Because I fired myself 3 years earlier I was able to say "I understand where you are coming from, but I actually don't know where the offices are and have not met the last 4 people the company hired. The president runs things. You are replacing my strategic vision with yours. No need for the reduction in valuation."
I want this for you.
Freedom and wealth on autopilot. You do what you want, when you want, with who you want. All this while knowing that you have amazing people running and growing your business.
I created the Fire Yourself Methodology based on my personal experiences growing and selling my own companies, working with 100s of entrepreneurs, writing 5 books, and acting as the entrepreneur in residence for 2 major universities.
I apply this methodology to all of the companies I invest in as a way to de-risk my portfolios in my role as Managing General Partner at Ansuz Capital.
Now I'm bringing these lessons to you.
After working with 100s of business owners, I understand that you're going to have questions.
If you can't find your answers here, book a time and chat with me.
The short answer?
Freedom of time that comes from having an actional blueprint and plan on how to remove yourself from the day-to-day of your business and the ability to delegate most of the work to people who are in your company and better equipped to tackle the "In the trenches" work.
By the time you're finished running your company through this boot camp, you will be positioned to drastically increase your free time, the value of your company, and clearly understand the path forward and who you should walk with on that journey.
Clarity, speed, and disproportional value is the name of the game.
The Bootcamp is 12 group sessions delivered over a 12 week period on Zoom.
The entrepreneur will be there for 4 out of the 12 meetings with the entrepreneur's team doing the work throughout the Bootcamp.
The full methodology is sent to the various teams to get familure with the tools and do any prep they feel is necessary. Prep work is optional. We are in this for the long haul and we can't burn your people out through hustle with no direction.
W#1: All Owners meet and teams are introduced to the process. Work is scoped for the Bootcamp, Goals are agreed to, and work begins.
W#2 - W#4: Teams work on the methodology and processes independently. Weekly calls are to share where they are, what is getting in the way, and problem-solving.
W#5: All Owners attend while teams present progress following a 10 min pitch format in front of their peers. Owners meet privately to discuss the results and solidify the direction of their companies and make any pivots based on new information.
W#6 - W#8: Teams work on the methodology and processes independently. Weekly calls are to share where they are, what is getting in the way, and problem-solving.
W#9: All Owners attend while teams present progress following a 10 min pitch format in front of their peers. Owners meet privately to discuss the results and solidify the direction of their companies and make any pivots based on new information.
W#10 - W#11: Teams complete the final tasks of the Boot Camp and prepare a 24 Month plan for growth based on business systems and not the Business Owner's personal effort.
W#12: Final Owner meeting. 10 min pitches by teams. Owners meet privately in a group and complete the Boot Camp.
You bet you do.
Remember, our goal is to create more freedom through automatic wealth generation and growth for you.
This means that right from the start, we need to pull you out of the mix at a pace you're comfortable with. (Well... as comfortable as you can be).
No. Your "team" could be your trusted leader who is on all the calls and manages the others in your company.
What we are trying to accomplish here is to empower those with the knowledge to have a voice and ownership of what they work on.
This ends up creating people who are invested in the systems they are responsible for and who take ownership of the results that those systems produce.
I am available for 1:1 calls with you and your team after each session as well as available by email within normal business hours.
I measure value based on the following formula by Alex Hormozi
Dream Result * Likelihood of Success / Time To Results * Effort and Sacrifice Required
Your Dream Result is a business that runs without your day-to-day involvement and is positioned to exit when you choose at the highest valuation possible.
The Likelihood of Success is based on my personal track record and the testimonials of those I've worked with in the past.
The Time to Results is IMMEDIATE as we begin removing you even from this process as I work with your people to manifest your dream results.
And your personal Effort and Sacrifice are near zero as the boot camp's structure and support is focused on repeatable, proven methodologies that your trusted employees will be able to adopt without your supervision.
To get this kind of work do you really have three options.
The Fire Yourself Bootcamp is 50k with 25k due as a deposit to hold your spot for the next cohort.
For 7 Figure location independent companies that follow the Bootcamp blueprint and methodology, I guarantee an increase of your company's valuation by at least 1MM.
If after you apply I don't think we can hit that number for you, we don't accept you to the program.
You'll get business process and system templates for:
Customer Acquisition and Retention
Operations & Production
Financial & Back Office
Data & Reporting
And You should.
You'll also get a business self-assessment that produces an easy-to-understand "Business Heat map" so you'll know what you need to focus on in order to Fire Yourself and a 30 min call with me to review the results.
Ok. But this is your last one.
The final bonus is a business valuation calculator that allows you to see how your business is increasing in value as you upgrade each system and remove yourself from the day-to-day activities.
This will become your personal dashboard that helps you keep track of your progress and your results. It will be what you turn to 12 months from now and get reminded just how far you and your company have come.
I am all about rewarding those who make decisions.
If you are approved for the Bootcamp and pay the deposit within 7 days, then my team will take your results after the Bootcamp is completed and create a Professional Business Plan for you based on all of the work you and your people did.
If you've written detailed business plans before, you'll know how big a deal it is. If you haven't... well, you most likely need to go through that special kind of adventure to grow as a person.
The choice is yours!
After the boot camp, your people will be working over the next 12 to 18 months creating systems and removing you from day-to-day work. The number one reason it will fail is actually super intuitive.
The Entrepreneur (You) gets burned out on the process and derails everything.
This is normal and I have done it personally many times.
To help reduce the trauma you cause your employees as you adjust to your new identity, I suggest joining groups and organizations that allow you to surround yourself with people on the same journey or who have already completed it.
After completing the boot camp, you will receive invitations to apply for the following groups:
These invitations will be based on my personal endorsement of you and grant you fast-track access to the best events, conversations, and adventures these organizations have to offer.
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